Damien Hirst and Comic Relief - now you are having a laugh

He's at it again, more publicity for the British artist Damien Hirst. Not satisfied with overloading the art market with his art, continuous comments on the art world he has now ventured into charity - not giving money from his art gotten gains but by designing a label for a bottle of wine or two. Comic relief are to get a % from the takings but in my opinion he's again using it for his own publicity surely he could bypass all this and just donate.

The former wild man of British art, Damien Hirst, has designed an exclusive label for two new wines to help raise money for Comic Relief.The Bristol-born veteran 'Young British Artist', who shot to international fame in 1991 with The Physical Impossibility of Death in the Mind of Someone Living, a shark pickled in formaldehyde, has put his talent to creating a wine label for the charity. The wines, featuring Hirst's signature dot motif, could become something of a collectors' item given the artist's profile – Hirst's diamond encrusted skull, For the Love of God, sold for £50 million in August last year. Red nose Red Pinotage Shiraz 2008 and Red nose White Chenin Blanc 2008 will retail at £4.99 a bottle. £1 from each bottle sold will be donated to Comic Relief. Produced by SAAM Mountain Vineyards in the South African region of Paarl, the wines were chosen for the project by Jancis Robinson MW and Tim Atkin MW, whose tasting notes appear on the back. SAAM, meaning together in Afrikaans, is a new venture that unites forty South African growers who manage wineries from Paarl to the Durbanville Hills. The wines go on sale throughout the UK on 1 February.
Source decanter news